The 90-Day Product Market Validation (PMV) Program
Eliminate the guesswork, confirm your product messaging and validate your product market fit.
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Our Product Market Validation (PMV) Program is exclusively designed to eliminate the guesswork by properly confirming your product's messaging and correctly validating your product market fit, in just 90 days.
The program includes:
Ideal Customer Profile (ICP)
Identify the companies that are an exact fit for your product and solution.
Product Market Fit (PMF)
Your product can satisfy the needs of your identified target market with the right messaging.
Elevating Brand Awareness (EBA)
We’ll validate your product messaging through live conversations with real prospects.
PMV: Built to Address Your Needs
Cash Flow
Our 90-day PMV Program is purpose built to accelerate your company's time to revenue.
Funding
Investors need to see a path to revenue and a plan.
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This is your roadmap.
Time to Market
Bring your product to market with intention.
Iterate to meet market conditions.
The PMV Process
Product Messaging Creation
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We create messaging “screenplays” that align with your customer’s needs.
Ideal Customer Profile (ICP)
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Who is your customer? How do you know? We'll answer these questions with you.
Validate Messaging via Live Conversations
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Once your messaging is harmonized with your ICP, we’ll engage your customers via live conversations.
Product Market Validation Program Engine
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Screenplay & Storytelling
✓ Call scripts
✓ Email scripts/templates
✓ Constantly refined and tested
Targeted Data & List Creation
✓ Phone-ready lead sources
✓ Targeted ICP lists
✓ Verified contacts
Outbound Calls & Appointment Setting
✓ Adaptable outbound BDRs
✓ Trust-based conversations
✓ Outreach at scale
Reporting & Message Validation
✓ Customer portal
✓ Engagement dashboard
✓ CRM integration
Timeline
DAY 1-14
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✓ Discovery call
✓ 1:1 meeting with data team
✓ Intro to sales reps before campaign launch
✓ Dashboard review session
✓ Screenplay creation and ICP definition
✓ Outreach campaign launch
DAY 15-90
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✓ Bi-weekly check-in calls
✓ Refinement and success criteria check-ins; Iteration as necessary
✓ Prospect engagements scheduled
DAY 90 and Beyond
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✓ Continuation of services and/or additional services
✓ Discovery calls, full-stack, sales assessments, training, etc.
What Our Customers Are Saying
Josh Krasnegor
CMO, SirviS
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"The 90-Day PMV Program helped us go to market with our new suite of products at lightning speed."
Dan Pearson
Founder & CTO, CT4
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"When launching Cirrus, we went from zero to 150 prospect engagements per month and launched with confidence that we had dialed in our target ICP."